Japanese approach beer cups creatively to reduce plastic usage
Edible beer cups! The traditional beer cup is no longer what it used to be! After Austrians created the first environmentally friendly beer, produced using only green energy, it’s now the turn of beer cups that can be eaten.
Japanese inventors creatively tackle the environmental pollution issue and produce beer cups suitable for consumption to eliminate plastic waste. The Asahi brewery in Tokyo announces on its official website that it now offers beer cups for the bubbly drink made from potato starch. The production of Mog Cup is a collaboration with the Marushige confectionery (which already has experience in creating utensils and eating tools from edible ingredients).
The eco-friendly beer cups resemble thick ice cream cones and are available in three flavors – plain, rice cracker-flavored with rice crackers, and chocolate-flavored. They come in standard sizes S, M, and L.
The issue of temperature differences is also solved – the cups retain the liquid for up to an hour at room temperature. With the idea of extending the liquid retention time, the creators of the edible cups test them with other beverages. Mog Cup contributes to building a sustainable society, replacing single-use plastic cups with a new ecological consumption trend, as stated on asahiinternational.com.
