5 strong business trends without counting coworking

Working in a co-working space: books, coffee cups, documents and a chess set are placed on a long desk, parallel to this desk is another long desk placed in front of a huge window, through which a modern cityscape can be seen. It has four people working on computers, sitting on ergonomic chairs. Next to the table is an opaque screen dividing the co-working space.

The forecast is that they will remain in the next years as well

Working in a shared workspace and flexible work schedule – remotely, every other day, with reduced working hours, etc. are undoubtedly the strongest business trend of the last three years. The COVID pandemic has forced companies to adapt, changing office spaces, work rhythms, ways of recruiting customers and generally reshaping the status quo in order to survive.

How are small and large businesses adapting, and which trends caused by the health crisis will linger on the global business horizon? Everyone should be ready for them, so we summarize the opinions of futurologists.

Social engagement

Social media did a lot to keep some businesses from collapsing during the pandemic in 2020, 2021 and 2022 – through it companies managed to interact with customers and potential customers. Influencers are becoming key figures capable of giving a boost to various businesses on social networks and providing them with an authentic presence.

Multicolored letters that spell "social media".
Photo: Unsplash

Sustainable business

Businesses are already aware: if the coronavirus is destructive, then the environmental crisis is a disaster. The health pandemic has temporarily shifted the frocus from it, but more and more companies are rethinking their production and its impact on the environment. Banning the production of harmful plastic products is a big one, but only one of the steps to be taken towards sustainable businesses to reduce our carbon and water footprints globally.

An outstretched hand above the palm of which is a plant with green leaves, symbolizing sustainable business.
Photo: Unsplash

More and more data

The volume of data has grown significantly in recent years, and logically – through it, businesses better understand what tactics to choose to beat the competition and win more customers. Because they are important, entrepreneurs should protect and preserve them like any other company asset. “Cloud” data allows access from anywhere, and in order to be available and convenient to use, it is necessary to invest in systems that process, analyze and store the data transfer.

Thousands of small lights in perspective on a dark yellow background outline a rectangle.
Photo: Unsplash

From global to local

Unstable conditions related to the war in Ukraine, the covid pandemic and Brexit have previously shaken international supply chains and companies are looking more at the local than global level of their business and rethinking where to manufacture and sell their goods.

Part of the planet Earth photographed from space at night, many small lights are visible.
Photo: Unsplash

Innovations and quick reactions

Innovative thinking is an asset for any industry in any era, and even more so in unstable economic times because it ensures success. It helps businesses to respond as quickly as possible to changes and transform to adequately meet the demand. Enterprises that urgently reorient production to current goods, restaurants and shops on wheels in response to a shifting market, transformations in hospitality and in organizing events – these are just examples of how the implementation of innovations in the business model can cope with the crisis.

Paper crumpled into a ball and next to it an airplane made of paper - an illustration of innovation and quick reactions.
Photo: Unsplash


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