ATRIUM > EVENTS > NAOS experience and great innovation in skincare revealed at ATRIUM

NAOS experience and great innovation in skincare revealed at ATRIUM

April 20, 2022 EVENTS, LIFESTYLE
During skin care event at ATRIUM five women in the back sitting in colorful armchairs look at a standing young woman with long dark hair and light yellow jacket and trousers, who has her hand raised to the sign NAOS Experience. The sign is on a wall screen with decorative bricks and natural green moss

Eco-biology is an emphasis in the new developments of the cosmetic company NAOS and its three brands – BIODERMA, ESTHEDERM and ETAT PUR

Eco-biology and the protection of marine and freshwater ecosystems are at the center of the new developments of the cosmetic company NAOS and its three brands BIODERMA, ESTHEDERM and ETAT PUR. This is evident from the presentation of their innovations in sunscreen and skincare products at ATRIUM Hall.

In the event space of the urban oasis, the company revealed its unique eco-biological approach, the focus of which is not only the health of the skin, but also of people and the planet. This approach has been refined on the basis of serious and in-depth experience, the company comments and gives a number of good examples:

– The new Ocean Care product reduces the negative impact of sunscreen products on water bodies thanks to a strict selection of its ingredients and the exclusion of water-soluble sunscreen filters, the NAOS team explained.

– The “Pure Sunscreen” line, presented for the first time in Bulgaria by the youngest brand in the company’s family – ETAT PUR, has mineral fluids SPF 30 and SPF 50+ with 100% mineral, waterproof, high and broad-spectrum protection from UVA and UVB rays.

– BIODERMA launches a completely renewed sun protection portfolio in the Photoderm series with the new patented SUN ACTIVE DEFENSE complex.

Skincare is no less important than body and mind care, NAOS emphasizes and, along with the presentation of innovative cosmetic formulas, emphasizes a healthy lifestyle. An indisputable part of it is running, which is why the company emphasizes the importance of the only all-female running competition BIODERMA Women’s Run and its upcoming fourth edition.

See more interesting moments from the presentation in the photo gallery.

  • Five young women in business suits with jacket and trousers stand at round tables on which there are plates with cocktail bites and green and purple plants. At the bottom of the frame there are three more women and tall green plants.
  • A woman with dark long hair and a light yellow jacket in the back holds an open powder case with a mirror
  • NAOS Experience sign, comfortable armchairs in a hall with decorative brick wall, natural green moss and a screen.
  • Illuminated NAOS sign in front of glass showcases. Behind the sign there are tall green plants, to the right there is a colorful painting on the glass depicting a parrot, hummingbirds, exotic flowers and green vegetation.
  • On plants with green leaves and white flowers, four cosmetic creams, a bottle, a powder case, a rattan plant pot and brown vases with green straws and pink flowers are arranged
  • Large exotic flower with pink, orange and purple pointed leaves
  • Behind a glass with a painted hummingbird and exotic flowers, two standing women in the back look at a third woman in a white blouse with the words NAOS on it, who opens a transparent bottle above a plinth with numerous cosmetic products arranged on it
  • View from above: surrounded by lush natural greenery, four women in light blouses and dark trousers are talking, standing in front of a storage bench and between two round gray tables on which there are cocktail platters and green plants. A woman in a dark hat walks by them, a man in dark clothes stands in front of one of the tables
  • A bartender holds a cocktail glass behind a semi-circular bar painted with a parrot, hummingbirds, exotic flowers and the words NAOS Experience. On the bar are many glasses and bottles of wine in a container with ice. A man in dark clothes standing by the bar opens a door with one hand and holds two cocktail platters in the other. A floor with light brown tiles is visible, in the forefront there are many green plants
  • On an oblong platter, covered and surrounded by greenery, glasses with yellow and white desserts are arranged, decorated with currants, pieces of strawberry and mint leaves
  • A girl in a white apron and black pants holds a tray of cocktail bites in front of a glass door that says NAOS Experience; an image of a zebra in bright red, yellow and blue can be seen. Below the image of a zebra are two plinths that read ESTHEDERM and ETAT PUR. There is a lot of natural greenery in front of the girl
  • White decorative spoons with round desserts in them are arranged on an oblong platter covered with greenery. Behind the platters is a row of natural green plants and a glass door behind which an image of a colorful zebra can be seen
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