ATRIUM – The Green Urban Oasis in the Heart of Sofia, Host of the Training Seminar ‘Sustainability and Green Practices in Business’

A glass jar full of coins, a sprig of a green plant on it

The Interimage team embraces the ideas of ESG - Environmental, Social, and Governance

Not too long ago, it was believed that the primary goal of investors and the businesses they invest in was to maximize short-term returns for shareholders without considering factors such as the social or environmental impacts of the business.

It is now clear that ESG topics are not new but part of our daily lives.

The idea behind ESG (Environmental, Social, and Governance) is simple: a business is more likely to be successful and generate strong returns if it creates value for all stakeholders – employees, customers, suppliers, and society as a whole, including the environment, not just for its owners.

Close-up of female hands holding a tablet. To the left of them are three pots with greenery, to the right - glasses and a pencil

Embracing the ESG concept, the Interimage agency team participated in the training seminar ‘Sustainability and Green Practices in Business,’ co-financed by the EU, aiming to prepare entrepreneurs, micro and small business owners, and young professionals for new European challenges in the field of sustainable business. The seminar was led by Panayiotis Tsoris, owner of EUFORA – a Greek company active in ecology and sustainability.

The event took place in the artistic ATRIUM hall, whose design concept incorporates the idea of green and sustainable.

A man in an orange shirt is standing next to a screen showing a presentation, people from the audience can be seen
Photo: Interimige

Some of the questions addressed during the seminar included:

  • What lies ahead for small and medium-sized businesses in light of new requirements and regulations for sustainability reporting?
  • What is the importance of sustainability in business and social responsibility in every organizational chain?
  • What is the potential of technology, design, and innovation for sustainable business practices?
  • What is the role of marketing and communication in companies’ sustainability strategies?
  • What are the opportunities for creating value through collaboration between stakeholders and partners?
A man in an orange shirt is standing next to a screen showing a presentation, people from the audience can be seen
Photo: Interimige

All attendees received a ‘Sustainable Management of Innovative Business’ handbook and free unlimited access to online resources and a training platform.

For Atrium Sofia, it is a true pleasure to host sustainable events! ‘Interimimage’, we look forward to seeing you again!

Inscription "Earth day - every day" on a green background surrounded by scattered white tulips
Photo: Unsplash

The greatest threat to our planet is the belief that someone else will save it.

– Robert Swan, Author


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